Tandem Bank

DESIGN BRIEF

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Logo should reflect idea of working together, in partnership, in sync, moving in same direction. The idea of running/walking alongside our customers is an important brand value.

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Colors: blue is "safe" and the most common bank color. We’d like to look at nontraditional color schemes as well.

 

Consideration for how well it shows up strongly on signage, on a golf shirt. Orange is interesting but stay away from blue/orange combo (PNC bank)

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Other Factors:

We are a bank, strong, reliable, trustworthy are important traits

 

We are local and like working together, arm-in-arm, side-by-side, with our customers as an integral part of the community – a big differentiator from large, impersonal banks

 

Our solutions are often curated and personalized.