Varigon Solutions

DESIGN BRIEF

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The “Transformational” brand benefit

Communicate how NewCo has the vision and leadership to transform the way pre-delivery inspection and detail departments operate – serving as the agents of change in the new car dealership industry

 

The name should begin to tell the story of a company who:

• Is relentless in their pursuit of innovation and development of systems, processes and technologies to support their clients’ businesses – transforming the PDI and detail operations from a cost center into a profit and customer loyalty center

• Through a genuinely empathetic understanding of the challenges dealership owners and managers face in optimizing the preparation, maintenance and flow of inventory in the weeks and months before purchase, NewCo has made this transformational shift in the industry

 

The Name: Varigon

Coined; associative; n. vary: to diverge, depart or deviate, to differ from the norm; ‘gon: the shape or, or sides

 

Newly coined word, defined as “The Shape of Change”

 

Strongly supports the “Transformational” brand benefit through the association with change

 

Without definition, simply a strong, innovative sounding name